Soundcraft has announced the appointment of Graham Goodrich as its Business Development Manager to lead the company’s new commercial directives.

With more than 20 years of industry knowledge, Graham brings his extensive expertise in Operations Management, Technical Sales and Factory Management to the Soundcraft team.

Highly experienced in aluminium systems, project estimation and construction management, Graham’s role will focus on business growth with the introduction of new Soundcraft services – aligning teams, shaping strategies, forging partnerships and leading expansion that will continue to exceed client expectations.

Commenting on his appointment, Graham said: “Soundcraft is a company I have known well for a long time, having introduced them to aluminium products and watched their portfolio grow. I’m delighted to be joining at this exciting time as we look to further establish Soundcraft as an industry leading supplier of high-performance aluminium, steel and timber doors, windows and curtain walling.”

Pictured: Graham Goodrich is announced as Soundcraft’s new Business Development Manager.